The Story

The Inspiration

texas panhandle

The Founder

bill foley

A seasoned and successful entrepreneur, and the Great Great Nephew of Charles Goodnight, Bill has created prosperous enterprises built on integrity, vision, and his love for family. In tribute to his family legacy, Bill is expanding into the spirits category with the same drive and ambition as Charles Goodnight.

  • Built a renowned wine business through Foley Family Wines, which has an incredibly unique and diverse portfolio of wineries located throughout the most preeminent winegrowing regions of the world
  • A trailblazer in the sports & entertainment industry as owner of the 2022-2023 NHL Stanley Cup winning Vegas Golden Knights, and Black Knight Sports & Entertainment
  • A savvy businessman in the real estate services and specialty finance industries, where he is Executive Chairman for Fidelity National Inc., a Fortune 500 company

The Land

sub bottle img


Charles Goodnight Straight Bourbon Whiskey is made from Texas-grown corn and water sourced from deep local underground aquifers. The mash bill is packed with rye – 36% to be exact – for a peppery spice to complement the sweetness of the corn.